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Google’s play button trademark narrowed by EUIPO

By Inbar Preiss ( August 25, 2025, 14:27 GMT | Insight) -- YouTube's trademark protection — and by extension Google’s enforcement powers — is limited to areas closely tied to audiovisual content and device markets, according to a decision by the EUIPO. The decision, issued Friday, said, however, that the US tech giant's trademark protection doesn't extend to sectors such as home automation software and consultancy services. Google saw a partial win before the European Union Intellectual Property Office in its opposition to Spanish firm Área Bis, which applied to register a figurative "área play button" trademark. ...

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