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Chinese court expands voice rights to cover AI clones in e-commerce dispute

By MLex Staff ( August 21, 2025, 08:36 GMT | Insight) -- In a case with significant implications for voice rights amid the rapid advancement of artificial intelligence technology, a Chinese court has ruled that AI-generated celebrity voices fall under legal protection once they are recognizable. Consequently, the Beijing Internet Court said that using such voices in e-commerce product-promotion videos without consent constitutes an infringement of personality rights.In a case with significant implications for voice rights amid the rapid advancement of artificial intelligence technology, a Chinese court has ruled that AI-generated celebrity voices fall under legal protection once they are recognizable....

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