Chinese court expands voice rights to cover AI clones in e-commerce dispute
By MLex Staff ( August 21, 2025, 08:36 GMT | Insight) -- In a case with significant implications for voice rights amid the rapid advancement of artificial intelligence technology, a Chinese court has ruled that AI-generated celebrity voices fall under legal protection once they are recognizable. Consequently, the Beijing Internet Court said that using such voices in e-commerce product-promotion videos without consent constitutes an infringement of personality rights.In a case with significant implications for voice rights amid the rapid advancement of artificial intelligence technology, a Chinese court has ruled that AI-generated celebrity voices fall under legal protection once they are recognizable....
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.