Amazon can keep marketing expert in US FTC ‘dark patterns’ case, judge rules
( August 19, 2025, 22:48 GMT | Official Statement) -- MLex Summary: A US federal judge denied a motion by the US Federal Trade Commission to exclude Donna Hoffman, an expert for Amazon in the agency’s enforcement lawsuit over Amazon’s allegedly manipulative website design for its Prime service. The court found that Amazon has shown the analysis by Hoffman, a marketing professor, is relevant and used a reliable methodology.Order is attached....
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