This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

Federal Circuit emphasizes stylized mark protections in Sunkist trademark appeal

By Nick Robertson ( July 25, 2025, 16:01 GMT | Insight) -- A panel of the US Court of Appeals for the Federal Circuit sided with orange soda-maker Sunkist this week, reversing the dismissal of its opposition to a trademark application for “KIST” soda in a precedential opinion. The panel said the Trademark Trial and Appeal Board erred in finding no likelihood of confusion by considering evidence outside the stylized character mark alone.A decision by the US Court of Appeals for the Federal Circuit this week could make it easier for major brands to oppose trademark applications by market rivals, with a panel emphasizing that the likelihood of confusion analysis is focused on the applied character mark itself, not additional marketing material....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Related Sections