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China's TC260 sets new safety thresholds for mobile 'shake' ads

( July 22, 2025, 05:40 GMT | Official Statement) -- MLex Summary: China’s TC260, the cybersecurity standard-setting body, issued new guidelines to curb unexpected ad redirects from mobile "shake" features. The guidelines define standards for ad display and activation, ensuring users' rights are protected, and set safety criteria for ad triggers. Specifically, third-party ad Software Development Kit operators must calibrate the sensitivity threshold so that non-deliberate actions — such as walking, riding or merely handling the device — do not erroneously trigger ad redirects. Although shake ads, or shake-to-open ads are used in mobile apps, offline events, e-commerce and entertainment, overly sensitive settings have led to inadvertent clicks and undesired redirections.Below please find the attachment and attached please find the guidelines: ...

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