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‘Iceland’ trademark canceled to keep country name open to all, EU court rules

By Inbar Preiss ( July 23, 2025, 14:06 GMT | Insight) -- Iceland’s government has won a long-running legal battle to cancel the “Iceland” trademarks held by the British supermarket chain of the same name, after the EU General Court upheld an earlier decision by the EUIPO's top board. The court ruled that geographical names such as “Iceland” must remain available to all traders, particularly when they convey national origin, quality or characteristics.British supermarket chain Iceland has lost EU-wide trademark protection over the geographic term following challenges by the Icelandic government, the EU’s court confirmed this week....

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