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UK trademark applicants to grapple with new bad faith guidance

By Douglas Clarke-Williams ( July 2, 2025, 15:36 GMT | Comment) -- New guidance from the UK Intellectual Property Office on bad faith trademark applications could mean that applicants will need to take greater care over their proposed trademarks, and could face more difficulty in having those applications approved.The UK Supreme Court issued in November a judgment in SkyKick v Sky, ruling that the media conglomerate acted in bad faith by claiming protection for overly broad categories of goods and services. ...

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