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China's draft non-horizontal merger guidelines zero in on self-preferencing

By MLex Staff ( July 2, 2025, 03:41 GMT | Insight) -- China is stepping up efforts to address frontier competition concerns such as self-preferencing, especially amid growing industrial convergence in the digital economy. This ambition is reflected in the newly released draft guidelines for reviewing non-horizontal mergers, which the State Administration for Market Regulation published last week for public consultation. In a sign that these deals are becoming more common in China’s fast-changing digital landscape, China's antitrust agency has conditionally approved or blocked more than 30 cases involving non-horizontal mergers since the Anti-Monopoly Law took effect in 2008.China is stepping up efforts to address frontier competition concerns such as self-preferencing, especially amid growing industrial convergence in the digital economy....

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