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Aviva wins UK approval to buy rival Direct Line

By Jon Menon ( July 1, 2025, 08:20 GMT | Insight) -- Aviva’s 3.7 billion-pound acquisition of rival Direct Line Insurance Group has formally gained UK antitrust approval after an initial probe by the regulator, with the deal expected to complete this week. Aviva last month waived UK antitrust clearance as a condition of the acquisition after a meeting with the regulator gave it confidence that it would be approved.Aviva’s 3.7 billion-pound ($5 billion) acquisition of rival Direct Line Insurance Group has formally gained UK antitrust approval, following an initial probe by the regulator, as the deal heads for completion this week....

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