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Japan IP court cans 'Kirin Foods' trademark over brand confusion with beverage giant

By Toko Sekiguchi ( June 26, 2025, 08:23 GMT | Insight) -- Japan’s Intellectual Property High Court has overturned a decision by the patent office that had allowed the registration of the Japanese trademark “Kirin Foods,” ruling that the mark could cause confusion with existing, highly recognized trademarks owned by beverage and food giant Kirin Holdings. The decision underscores the continued strength of legacy brand protection in Japan, particularly when marks have achieved widespread recognition and are used across multiple product categories.Japan’s Intellectual Property High Court has overturned a decision by the patent office that had allowed the registration of the Japanese trademark “Kirin Foods,” ruling that the mark could cause confusion with existing, highly recognized trademarks owned by beverage and food giant Kirin Holdings....

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