Dream Pairs appeal in Umbro trademark dispute upheld by UK Supreme Court
By Douglas Clarke-Williams ( June 24, 2025, 09:38 GMT | Insight) -- Dream Pairs has won its challenge at the UK's top court against an appeal court ruling in favor of Iconix, owner of the Umbro brand, in a trademark dispute over footwear branding. The Supreme Court found that while the post-sale context should be taken into account — in this case, the fact that the logo on a football boot would be viewed at an angle from above — the Court of Appeal was not justified in overruling the original trial judge with its own interpretation of the issues.Dream Pairs has won its UK Supreme Court appeal against a court decision in favor of Iconix, owner of the Umbro brand, in a trademark dispute over footwear branding. ...
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