Omnicom-Interpublic settlement is first US FTC behavioral remedy under Trump
By Ilana Kowarski and Flavia Fortes ( June 23, 2025, 19:27 GMT | Comment) -- A settlement by global advertising agencies Omnicom Group and Interpublic Group with the US Federal Trade Commission for their $13.5 billion deal includes restrictions on the companies’ ability to coordinate with other media buying ad agencies in the US, marking the first consent decree under this administration that allows behavioral remedies to resolve competition concerns in a merger. However, FTC Chairman Andrew Ferguson cautioned dealmakers not to presume that the FTC is eager to accept behavioral merger remedies, and he characterized the Omnicom-IPG settlement as an exception to the general rule that the FTC disfavors behavioral remedies.The US Federal Trade Commission today approved a settlement with global advertising agencies Omnicom Group and Interpublic Group for their $13.5 billion deal which includes restrictions on the companies’ ability to coordinate with other media buying ad agencies in the US. The agreement marks the first consent decree under the current administration that allows behavioral remedies to resolve competition concerns in a merger....
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