This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

Amazon quizzed on AI shopping assistant during EU Digital Market Act workshop

By Jean Comte ( June 23, 2025, 16:40 GMT | Insight) -- Amazon defended its AI shopping assistant "Rufus" today, insisting it complies with the Digital Markets Act at a public workshop on the company's overall compliance with the EU's digital " gatekeeper" law. Attendees raised questions over users' consent and liability over incorrect statement on products conveyed by the AI chatbot.Amazon defended its AI shopping assistant "Rufus" today, insisting it complies with the Digital Markets Act at a public workshop on the company's overall compliance with the EU's digital " gatekeeper" law....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login