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WhatsApp not rolling out ads in EU until 2026, Irish privacy watchdog says

By Sara Brandstätter ( June 19, 2025, 12:05 GMT | Insight) -- WhatsApp’s ads rollout, announced on Monday, won’t launch in the EU market before 2026, the Irish Data Protection Commissioner said today. The DPC, acting as lead supervisory authority for WhatsApp's owner Meta, said it has been informed by the company and will engage with it to address any arising issues. Meta's move is likely to trigger regulatory scrutiny under the EU’s Digital Markets Act and General Data Protection Regulation.WhatsApp’s ad rollout won’t launch in the EU market before 2026, the Irish Data Protection Commissioner said in a briefing to journalists today....

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