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Major EU Digital Fairness Act policy options laid out in research request

By Luca Bertuzzi and Júlia Tar ( June 18, 2025, 12:17 GMT | Insight) -- Online companies such as platforms, video-game makers and e-commerce sites should be on notice for the EU's upcoming digital consumer protection law to feature policies such as optouts from personalized ads, bans on specific dark patterns, mandatory age assurance and addictive design features disabled by default. These are among a host of possible policy measures to be explored in an outsourced study that will inform the European Commission's upcoming Digital Fairness Act proposal.The EU's upcoming digital consumer protection law could feature optouts from personalized ads, bans on specific dark patterns, mandatory age assurance and addictive design features disabled by default under policy options being considered by the European Commission....

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