This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager. Dismiss

LiveRamp moves to dismiss privacy claims, warning of ad industry harms from US suit

( May 19, 2025, 23:08 GMT | Official Statement) -- MLex Summary: LiveRamp asked a federal judge in California to dismiss an array of privacy claims against the data broker, saying there is no allegation that LiveRamp misrepresented the data it collects about people. "Plaintiffs’ theory would impose sweeping new rules for the online advertising industry and deem illegal longstanding practices that help keep the internet free.  This theory finds no support in the law.  Worse, it explodes the careful balance that California voters struck in 2020 when they enacted The California Privacy Rights Act (“CPRA”) through Proposition 24, a statewide ballot initiative," LiveRamp said in asking US District Judge Jon Tigar to dismiss the complaint.See attached document....

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Documents

Related Sections