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Web3 creates new frontier for brand protection, brings impersonation threats

By Nick Robertson ( May 19, 2025, 15:50 GMT | Insight) -- The growth of blockchain technology, dubbed Web3, creates a new ecosystem for bad actors to threaten well-known brands, a panel of experts said at the International Trademark Association annual meeting on Saturday. Web3 registrations lack the legal framework of traditional Web2 domains, raising the risk of impersonation and fraud.Trademark counsel should embrace Web3 protections before bad actors use the quickly-advancing technology against their brands, a panel of experts said at the International Trademark Association annual meeting in San Diego, California, on Saturday....

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