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China's SAMR chief vows to tackle 'involution' amid food-delivery rivalries

By MLex Staff ( May 16, 2025, 06:06 GMT | Insight) -- China's top market regulator will intensify efforts to combat what it describes as destructive 'involution-style' competition practices, with the timing of its plans indicating a focus on the heated rivalry in the food-delivery sector. Luo Wen, chief of the State Administration for Market Regulation, outlined proposed administrative and legislative strategies in a bylined article, targeting what Chinese officials describe as "nei juan," or "involution" — unhealthy or self-defeating competition characterized by unsustainable price cuts and deteriorating service quality.China's top market regulator will intensify efforts to combat what it describes as destructive 'involution-style' competition practices, with the timing of its plans indicating a focus on the heated rivalry in the food-delivery sector....

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