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Aviva sees start of UK merger probe into Direct Line deal

By Jon Menon ( May 14, 2025, 07:16 GMT | Insight) -- Insurance giant Aviva’s planned 3.7 billion-pound acquisition of rival Direct Line Group, which would create the UK’s biggest car insurer, is formally being probed by the country’s merger regulator. The Competition and Markets Authority is seeking views until May 29 and has a deadline of July 10 to decide whether the deal may warrant a deeper phase II investigation.Insurance giant Aviva’s planned acquisition of rival Direct Line Insurance Group, which would create the UK’s biggest car insurer, is formally being probed, the country’s antitrust regulator said this morning....

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