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Fashion retailers shouldn’t overstate green claims, EU consumer authorities say

( May 5, 2025, 10:35 GMT | Official Statement) -- MLex Summary: Fashion retailers shouldn't overstate the significance of environmental measures and should avoid vague and general claims, 20 consumer authorities have said in an open letter to the fashion retail sector. Marketing should be focused on specific measures already being taken, rather than future aspirations, they also said. The letter aims to raise standards and ensure that fashion retailers comply with consumer protection laws when making environmental claims. Press release follows. Letter attached....

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