Shein and Australia's The Iconic settle IP lawsuit over 'Dazy' apparel

By James Panichi ( April 29, 2025, 03:41 GMT | Insight) -- Global e-commerce platform Shein has settled its Australian trademark court battle with Australian apparel retailer The Iconic over the use of the brand name “Dazie,” although the terms of the agreement are set to remain confidential. A Federal Court of Australia order announced that the legal proceedings were to be dismissed, with the court issuing no orders on the costs associated with the intellectual-property case, filed in response to Shein's use of the brand name "Dazy." This month’s order came ahead of a trial scheduled for May.Global e-commerce platform Shein has settled its Australian trademark court battle with Australian apparel retailer The Iconic over the use of the brand name “Dazie,” although the terms of the agreement are set to remain confidential....

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Shein and Australia's The Iconic settle IP lawsuit over 'Dazy' apparel

Prepare for tomorrow’s regulatory change, today

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