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Generative AI providers see first steps for EU code of practice on content labels

By Luca Bertuzzi ( April 25, 2025, 13:35 GMT | Insight) -- Generative AI providers are seeing the European Commission begin to lay the groundwork for a new code of practice to help developers and users comply with the EU AI Act’s transparency requirements. This approach is expected to mirror that used for general-purpose AI models; however, details regarding its timing and process remain undefined and will likely be influenced by the outcome of the code for model providers. Although several technical questions remain, the EU executive has already commissioned at least one study to explore state-of-the-art technical solutions for marking AI-generated audio.Providers of generative AI systems, such as OpenAI, Google, and Microsoft, are seeing the European Commission begin to lay the groundwork for launching a code of practice that will facilitate compliance with the EU AI Act’s transparency duties....

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