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In first-to-file regime, GMO Media common phrase trademark stirs Japan dispute

By Toko Sekiguchi ( April 23, 2025, 11:54 GMT | Comment) -- A company’s trademark registration of a common phrase has sparked controversy in Japan, including more than 4 million views of an online post, in a case that highlights the challenges inherent in a first-to-file trademark regime, where companies sometimes secure broad rights over everyday language. A company’s trademark registration of a common phrase has stirred up controversy in Japan, highlighting the challenges inherent in a first-to-file trademark regime, where companies sometimes secure broad rights over everyday language....

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