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Protect minors from addictive design, personalized ads, EU official says

By Sara Brandstätter ( April 7, 2025, 16:10 GMT | Insight) -- The protection of minors from online services’ addictive design and targeted ads are in focus of the new Digital Fairness Act, an EU official said today. Its aim is to give consumers, especially younger ones, “better control over their online experience.” In addition, the new consumer law seeks to address regulatory gaps in areas like the gaming sector and influencer marketing.Online services’ addictive design and targeted ads are the focus of efforts to protect minors online, an EU commission official said in a parliamentary hearing today. These areas are expected to be addressed in the new Digital Fairness Act. ...

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