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When eco-friendly goals give rise to greenwashing claims, context matters

By Melissa Ritti ( April 1, 2025, 17:06 GMT | Comment) -- With business practices and products facing greater environmental scrutiny than ever, so too are promises to do more to help the planet — or less to harm it. But the threat to companies isn’t limited to legal action by confused consumers. Some of the most impactful greenwashing lawsuits can, and have, come from state attorneys general and other regulators. Later this year, one of those cases will face a major test.A dismissal in January of greenwashing claims leveled against JBS USA Food Company may not be the end of the road for the meat processor who counts among its brands Pilgrim’s and Aspen Ridge....

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