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Baedal Minjok probed by South Korean antitrust regulator over service fee change

By Jenny Lee ( April 1, 2025, 07:13 GMT | Insight) -- South Korea’s top food delivery app Baedal Minjok is under investigation by the country’s antitrust watchdog for allegedly abusing its dominance by scrapping a fixed-fee advertising service in favor of a pricier commission-based model. The Korea Fair Trade Commission has launched a probe into whether the delivery giant's recent decision to phase out its flat-rate ad program, known as “Ultra Call,” constitutes an abuse of superior bargaining position — a type of unfair trade practice prohibited under the country’s Monopoly Regulation and Fair Trade Act, MLex was told.South Korea’s top food delivery app Baedal Minjok is under investigation by the country’s antitrust watchdog for allegedly abusing its dominance by scrapping a fixed-fee advertising service in favor of a pricier commission-based model....

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