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How Meta’s settlement of UK lawsuit can shape future pay-or-consent decisions

By Patricia Figueiredo ( March 28, 2025, 14:05 GMT | Comment) -- Meta’s settlement of a landmark UK lawsuit challenging its use of personal data for targeted ads last week is already making waves: an advocacy group has asked US social-media company to stop showing targeted ads to users through automatic emails. The case is set to shape pay-or-consent talks as the European Commission is poised to adopt a decision next week on whether this model — which Meta says it wants to develop — is compatible with EU rules.Meta’s recent settlement of a UK lawsuit challenging its use of personal data for targeted ads is expected to shape not only future disputes on users’ rights to object to direct marketing, but also pay-or-consent talks across the whole of Europe....

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