Influencers must follow consumer rules or face consequences, Irish watchdog warns
( March 26, 2025, 11:33 GMT | Official Statement) -- MLex Summary: Ireland's Competition and Consumer Protection Commission has said in its annual overview of enforcement actions that in 2024, five traders were prosecuted in court and 23 compliance notices were served on traders, including three to social media influencers. This marks the first time that influencers have been served with such notices for failing to disclose the commercial nature of their social media posts. Several probes are ongoing in relation to them and further results are expected this year. The CCPC also said it would continue to carry out regular surprise visits, reminding influencers that they need to follow the law or potentially face legal consequences.Statement follows. ...
Prepare for tomorrow’s regulatory change, today
MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.
Know what others in the room don’t, with features including:
- Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
- Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
- Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
- Curated case files bringing together news, analysis and source documents in a single timeline
Experience MLex today with a 14-day free trial.