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Google Incognito privacy changes still on hold as US court battles spread

By Mike Swift ( March 18, 2025, 21:41 GMT | Comment) -- Federal privacy litigation against Google over its “Incognito” private browsing mode appeared to be headed to final settlement approval in late 2023. But more than a year later, the Incognito litigation remains very much alive, and claims against the company have now reached into three San Francisco Bay Area courts at the state and federal levels, and the proposed settlement is still awaiting approval by a federal judge. The complex thicket of cases has significant ramifications for how Google handles its collection of consumers’ personal information from the world’s most widely used browser. Litigation over Google’s data collection via its Chrome browser’s “Incognito” mode once appeared to be the first Big Tech privacy class action to go to trial, with proceedings scheduled to start in early 2024....

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