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UK online advertisers to get relaxed consent rules

By Patricia Figueiredo ( March 18, 2025, 16:41 GMT | Insight) -- UK companies saw the Information Commissioner’s Office commit to relaxing parts of the Privacy and Electronic Communications Regulations, or PECR, under new pro-growth pledges announced yesterday. The data privacy regulator's plans include a promise to grant businesses "comfort from enforcement of certain data protection requirements," starting with consent rules for privacy-preserving advertising models. While some experts welcomed the PECR review announced by the ICO, others raised concerns over the watchdog’s “comfort from enforcement” pledge.  UK companies advertising online will see a relaxed enforcement of consent rules for privacy-preserving ads under new pro-growth commitments announced by the UK data protection regulator....

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