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EUIPO rejects 'SEVEN UPDOWN' trademark due to similarity with '7UP'

( March 14, 2025, 10:52 GMT | Official Statement) -- MLex Summary: The European Union Intellectual Property Office upheld an opposition by Portfolio Concentrate Solutions Unlimited Company against Seven's application for the trademark "SEVEN UPDOWN." The opposition was based on the earlier "7UP" trademarks. The EUIPO found a likelihood of confusion due to visual, phonetic, and conceptual similarities. It determined that "7UP" had been used extensively, especially on clothing. The decision rejected the "SEVEN UPDOWN" trademark. The decision is attached. ...

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