This is the new MLex platform. Existing customers should continue to use the existing MLex platform until migrated.
For any queries, please contact Customer Services or your Account Manager.
Dismiss

EUIPO rejects 'SEVEN UPDOWN' trademark due to similarity with '7UP'

( March 14, 2025, 10:52 GMT | Official Statement) -- MLex Summary: The European Union Intellectual Property Office upheld an opposition by Portfolio Concentrate Solutions Unlimited Company against Seven's application for the trademark "SEVEN UPDOWN." The opposition was based on the earlier "7UP" trademarks. The EUIPO found a likelihood of confusion due to visual, phonetic, and conceptual similarities. It determined that "7UP" had been used extensively, especially on clothing. The decision rejected the "SEVEN UPDOWN" trademark. The decision is attached. ...

Prepare for tomorrow’s regulatory change, today

MLex identifies risk to business wherever it emerges, with specialist reporters across the globe providing exclusive news and deep-dive analysis on the proposals, probes, enforcement actions and rulings that matter to your organization and clients, now and in the longer term.


Know what others in the room don’t, with features including:

  • Daily newsletters for Antitrust, M&A, Trade, Data Privacy & Security, Technology, AI and more
  • Custom alerts on specific filters including geographies, industries, topics and companies to suit your practice needs
  • Predictive analysis from expert journalists across North America, the UK and Europe, Latin America and Asia-Pacific
  • Curated case files bringing together news, analysis and source documents in a single timeline

Experience MLex today with a 14-day free trial.

Start Free Trial

Already a subscriber? Click here to login

Documents