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Australia's Lord of the Fries bats away Lord of the Rings trademark challenge

By James Panichi ( March 10, 2025, 07:58 GMT | Insight) -- Australian fast-food restaurant Lord of the Fries can continue operating its Australian and New Zealand businesses under that name, after the US owner of the rights to J. R. R. Tolkien’s The Hobbit and The Lord of the Rings novels failed in a trademark clash with the French-fry and vegetarian-burger chain. A decision by Australia’s delegate of the registrar of trademarks published late last week ruled that Middle-earth Enterprises had failed to establish the grounds to its opposition to the Lord of the Fries trademark.Lord of the Fries can continue operating its Australian and New Zealand fast-food restaurants under that name after the US owner of the rights to J. R. R. Tolkien’s The Hobbit and The Lord of the Rings novels failed in a trademark clash with the French-fry and vegetarian-burger chain....

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