By Mike Swift ( March 7, 2025, 23:41 GMT | Insight) -- The US Federal Trade Commission has moved to block Kochava's request for a jury trial in Idaho, as the regulator seeks to stop the data broker from trading in geolocation data that the regulator says could reveal American consumers’ religion, politics, health status or even homelessness. The FTC was reacting to a Kochava court filing last week in which the data broker said the location data it collects and sells can't be used to identify consumers or sensitive information about them. The US Federal Trade Commission moved to strike Kochava’s request for a jury trial today, as the FTC seeks to stop the data broker’s commerce in geolocation data that allegedly reveals the religion, medical status, politics, or even homelessness of millions of Americans....
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