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CADE sends queries on bread substitutes, production in Bimbo-Wickbold deal review

By Maria Júlia Baumert ( March 7, 2025, 18:08 GMT | Insight) -- The Brazilian competition authority is querying companies about the competitive effects of Grupo Bimbo’s acquisition of Wickbold’s baking division. As part of its review, deemed "complex" on Feb. 12, the antitrust agency on March 6 sent a questionnaire to multiple industry players, seeking detailed information on bread substitutability, consumer habits and production flexibility. A similar questionnaire was sent to companies that work with cakes and small cakes – also part of Wickbold’s baking business. The Brazilian competition authority is querying companies about the competitive effects of Grupo Bimbo’s acquisition of Wickbold’s baking division. As part of its review, deemed "complex" on Feb. 12, the antitrust agency sent a questionnaire to multiple industry players, seeking detailed information on bread substitutability, consumer habits and production flexibility....

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