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Remedy in US DOJ's Google search suit should be behavioral, flexible, study says

( March 3, 2025, 00:07 GMT | Official Statement) -- MLex Summary: The US federal court hearing remedy proposals in the US Department of Justice's Internet search monopolization lawsuit against Google should adopt a more measured initial approach targeting the specific anticompetitive conduct rather than "immediate structural intervention," according to a paper by the New Phoenix Center Economic Analysis, "Measured Steps: Option Value Theory and Google Antitrust Remedies." It says the recommendation stems from the weak causal evidence linking the agreements to Google’s market position or quality of its products, the irreversibility of structural remedies, and the significant uncertainty surrounding both the effectiveness of proposed remedies and the future evolution of search markets, particularly given the emergence of Artificial Intelligence. "Maintaining flexibility through targeted behavioral remedies, while preserving the option for more aggressive intervention if needed, likely better serves the goals of antitrust enforcement in this and similar cases," the Phoenix Center said.Statement follows. See attached document....

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