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Shopping EZ operator may be individually liable for US trademark infringement

By Nick Robertson ( February 27, 2025, 21:46 GMT | Insight) -- A Utah federal judge has denied a motion to dismiss Erica Fresh, sole operator of supplement company Shopping EZ, from a trademark infringement suit against the company, finding she may be held individually liable. Axcess Global Sciences accused Shopping EZ and Fresh, individually, of infringing the company’s mark for keto supplements as well as false advertising, false patent marking and unfair competition.Erica Fresh can be held liable in her individual capacity for acts of trademark infringement by the nutritional supplements company she solely operates, a Utah federal judge held this week in denying Fresh’s motion to dismiss....

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