ByteDance’s Hongguo criticized by rival iQIYI for exclusive content deals
By MLex Staff ( February 24, 2025, 07:30 GMT | Insight) -- China’s leading short-form drama platform Hongguo has been publicly criticized by rival video streaming platform iQIYI for alleged market abuses related to its comprehensive exclusivity agreements with content producers. Gong Yu, the founder and CEO of iQIYI, called out Hongguo’s business practices at a recent high-profile industry conference, expressing concerns over the scope of its exclusivity deals.China’s leading short-form drama platform Hongguo has been publicly criticized by rival video streaming platform iQIYI for alleged market abuses related to its comprehensive exclusivity agreements with content producers....
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