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Decathlon store decorations not distinctive for legal protection, Chinese court rules

By MLex Staff ( February 19, 2025, 02:31 GMT | Insight) -- French sportswear seller Decathlon’s bid to safeguard its store decorations from a Chinese competitor has been dismissed by the Beijing High Court. In a recent ruling, the court rejected Decathlon’s plea for a retrial in a case where Guangdong Camel Clothing was acquitted of accusations of unfair competition for using “similar” retail store decorations that purportedly caused customer confusion regarding the origin of the products.French sportswear seller Decathlon’s bid to safeguard its store decorations from a Chinese competitor has been dismissed by the Beijing High Court. In a recent ruling, the court rejected Decathlon’s plea for a retrial in a case where Guangdong Camel Clothing was acquitted of accusations of unfair competition for using “similar” retail store decorations that purportedly caused customer confusion regarding the origin of the products....

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