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New cost rules proposed by Indian watchdog for predatory-pricing cases

By Freny Patel ( February 18, 2025, 00:13 GMT | Insight) -- Concerned about predatory and "zero-pricing" in the digital sector, India's antitrust watchdog has proposed the review of its 2009 Cost Regulations. The Competition Commission of India wants to modernize its rules to address below-cost selling by digital platforms, according to the draft regulations released on Monday, seeking stakeholder feedback by March 19. The draft defines "cost" generally as average variable cost, but allows for other measures. Experts may also be used, and companies can request expert reviews of CCI cost calculations.Facing growing concerns over predatory pricing and "zero-pricing" tactics in the digital sector, India's antitrust watchdog has proposed a review of its 2009 Cost Regulations. ...

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