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Video-sharing platforms need rules for fairer ad revenue share, EU countries say

By Luca Bertuzzi ( February 6, 2025, 16:22 GMT | Insight) -- Video-sharing platforms like YouTube, TikTok and Instagram should be regulated as traditional media to ensure a level playing field in the distribution of advertising revenues, EU countries have said in a draft political statement meant to inform the revision of the Audiovisual Media Service Direct. EU governments seem to have adopted the audiovisual sector’s argument that digital platforms have managed to win over significant parts of their ad revenues because they have more flexible advertising rules.Video-sharing platforms such as YouTube, TikTok and Instagram should be regulated as traditional media to ensure a level playing field in the distribution of advertising revenues, EU countries have said in a draft political statement....

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