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Louis Vuitton protects its EU trademark for perfume brand in EUIPO ruling

By Inbar Preiss ( January 27, 2025, 13:11 GMT | Insight) -- The EU Intellectual Property Office upheld an opposition filed by Louis Vuitton against an EU trademark application by Apogen, a Greek skincare brand. The opposition was based on Louis Vuitton's earlier "APOGÉE" trademark for its perfume product. The EUIPO Opposition Division found a likelihood of confusion, particularly among Spanish- and Italian-speaking consumers.Louis Vuitton won its opposition against a Greek skincare brand’s trademark EU application, given the likelihood of confusion among Italian- and Spanish-speaking consumers, who would perceive similarities between the marks despite minor differences....

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