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China's TC260 targets 'shake-to-jump' advertisements with new draft guidelines

( January 24, 2025, 02:41 GMT | Official Statement) -- MLex Summary: China's cybersecurity standard-setting body, TC260, has released draft guidelines aimed at regulating "shake-to-jump" advertisements, which use mobile device sensors to trigger app redirects, often during splash screens. The proposed guidelines address concerns over erratic redirects and potential infringements on personal rights, outlining basic principles and optimization requirements for apps and third-party advertising software development kits to ensure the features operate in a compliant way. Public consultation on the guidelines is open until Feb. 5.The statement follows and the file is attached:...

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