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UK data bill changed to soften non-profits' direct-marketing rules

By Patricia Figueiredo ( January 17, 2025, 12:55 GMT | Insight) -- UK charities yesterday saw the government introduce an amendment to the data-reform bill that will give non-profits more freedom to use e-mail for direct marketing. MLex revealed in November that the government was considering changes to the bill, following complaints by charities’ associations. The amendment will allow charities to rely on a mechanism known as “soft opt-in” to send marketing e-mails. UK non-profits, such as charities and political parties, have seen an amendment to the data-reform bill introduced yesterday by the government that will soften direct-marketing rules for them....

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