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Adtech trade body IAB Europe asks Belgian court to annul GDPR decision

By Inbar Preiss and Matthew Newman ( January 8, 2025, 11:53 GMT | Insight) -- Adtech trade body IAB Europe asked Belgian judges today to overturn a privacy watchdog’s decision that a key mechanism used for targeted online advertising violates the EU’s General Data Protection Regulation. The IAB Europe case has attracted attention because it deals with major questions about the scope of personal data and controllers and is seen as the most important data protection case in Belgium.Adtech trade body IAB Europe asked Belgian judges today to overturn a privacy watchdog’s decision that a key mechanism used for targeted online advertising violates the EU’s General Data Protection Regulation....

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