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Growing dominance of Coupang, Naver raises competition concerns: KFTC report

By Wooyoung Lee ( December 26, 2024, 08:48 GMT | Insight) -- The South Korean e-commerce market is increasingly concentrated on the country’s two-largest platforms, Coupang and Naver, with both consumers and sellers showing growing preference for these two online retailers, according a market study by the country's competition regulator. Under these market conditions, anticompetitive concerns could arise if dominant platforms enforce most-favored-nation clauses on vendors, reducing competition in pricing, commissions and trading terms, further entrenching dominant platforms' dominance in the market. The South Korean e-commerce market is increasingly concentrated on the country’s two-largest platforms, Coupang and Naver, with both consumers and sellers showing growing preference for these two online retailers, according to a market study by the country’s competition regulator....

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