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EU Digital Fairness Act set for early 2026, with consumer protection in focus

By Júlia Tar ( January 10, 2025, 08:38 GMT | Comment) -- In 2026, the Digital Fairness Act — an initiative designed to strengthen consumer protections in the digital landscape — is set to be proposed by the European Commission. Building on the findings of the latest Digital Fitness Check, the DFA will address issues such as dark patterns, addictive design, influencer marketing, unfair practices, and possibly online subscriptions. The scope may even expand to include dynamic pricing, MLex understands, after extensive evidence-gathering this year, with the first proposal expected no earlier than early 2026.The Digital Fairness Act is poised to become one of the EU’s most important legislative initiatives of the current term, addressing regulatory gaps in consumer protection that have emerged with the rise of digital services....

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