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Google Search's AI-data dominance creates entry barriers, Australian watchdog warns

By James Panichi ( December 4, 2024, 05:26 GMT | Insight) -- The unyielding dominance of Google Search in Australia’s online search market has placed the company in a prime position to leverage generative artificial intelligence into its search offerings and outpace rivals including Microsoft, according to the country’s competition regulator. In its latest report on digital platforms, the Australian Competition & Consumer Commission said while the integration of generative AI into search is still evolving, Google’s competitors — including Microsoft’s Bing — have “yet to gain a meaningful market share.”Google Search’s unyielding dominance of Australia’s online search market has placed the company in a prime position to leverage generative artificial intelligence into its search offerings and outpace rivals including Microsoft, according to the country’s competition regulator....

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