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Google's adtech monopoly targeted by hypothetical Australian competition codes

By Ryan Cropp ( December 2, 2024, 04:30 GMT | Insight) -- Google’s dominance of the online advertising market would be one of the first digital-platform services designated under a future Australian competition regime targeting Big Tech, a key government minister will announce today. As reported by MLex on Nov. 20, on Monday night Assistant Treasurer Stephen Jones will officially seek industry feedback on proposed “ex ante” competition codes aimed at digital platforms including Apple, Google and Meta Platforms. Jones' speech at the McKell Institute in Sydney will not include any details about a much-anticipated digital platforms levy to fund public interest journalism.Google’s dominance of the online advertising market would be one of the first digital-platform services designated under a future Australian competition regime targeting Big Tech, a key government minister will announce today....

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