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Google sued by Canadian Competition Bureau for anticompetitive conduct in adtech market

By Khushita Vasant ( November 28, 2024, 23:06 GMT | Insight) -- MLex Summary: Canada's Competition Bureau has taken legal action against Google for anticompetitive conduct in online advertising-technology services. The agency has filed an application to the Competition Tribunal to end Google’s anticompetitive practices, restore competition in the digital-advertising markets and to safeguard the industry from future harm. The suit follows a thorough investigation, the agency said in a press release. The Bureau found that Google had unlawfully tied its various adtech tools together to maintain its market dominance. Google also leveraged its position across these adtech tools to distort auction dynamics by giving its own tools preferential access to ad inventory, taking negative margins in certain circumstances to disadvantage rivals, and dictating the terms on which its own publisher customers could transact with rival ad tech tools.Statement follows:...

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